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WHY SMARTER JAGUARS ARE JUST AROUND THE CORNER (AND KNOW WHAT YOU WANT ALREADY) In the near future, self-learning Jaguar cars are set to be equipped with a host of new technology that could predict your next move before you even think of it yourself. Whether that’s prompting you to call home on a regular journey that’s taking more time than normal or by changing the cabin temperature when it senses you might be getting too hot, the new software is intended to improve customer convenience, satisfaction and safety through reduced driver distraction and stress. Using the latest artificial intelligence techniques, Jaguar Land Rover’s future self-learning car will learn its owner’s preferences and driving style and in conjunction with the calendar, time of day, traffic conditions and weather conditions, offer to assist with many in-cabin chores that allow the driver to concentrate on the road. For instance the self-driving Jaguar of the future will know from your satnav input that you’re going to the gym and therefore know you probably want a warm car on the way there but a cool one on the way back (and might even offer a massage too). Equally, a potentially stressful school run will be made less so by the car knowing each passenger’s infotainment preferences and could even remind you to bring your child’s sports kit by sending a message to your smartphone before you leave. Or when it recognises how you like to drive a particular stretch of road on your route ahead, with Auto Adaptive Cruise Control (AACC) it will apply learned distance settings and acceleration profiles to the cruise control to help out. Dr Wolfgang Epple, director of research and technology for Jaguar Land Rover, said: “The aim of our self-learning technology is to minimise driver distraction, which will help reduce the risk of accidents. Presenting the driver with information just at the right time while driving will reduce the need for the driver to look away from the road to scroll through phone lists, or adjust mirrors, temperature or seat functions. Up until now most selflearning car research has only focused on traffic or navigation prediction. We want to take this a significant step further to deliver a completely personalised driving experience.” JAGUAR ROARS FOR THE THIRD SUCCESSIVE YEAR IN THE WHAT CAR? / JD POWER SURVEY Once again, Jaguar has been crowned the number one automotive brand in the UK, according to the 2014 What Car? / JD Power survey, meaning the marque has retained the title of Best Brand in this influential survey for a remarkable three years in a row. No mean feat, considering the opinions of over 15,000 UK car owners, who rated 109 car models from 27 brands. Jim Holder, What Car? editor-in-chief said: “It is great to see Jaguar rated so highly by customers in the company’s home market. The XF is Jaguar’s best-selling model and it is easy to see why – customers gave excellent ratings across styling, comfort and reliability”. The XF finished 10th in the survey, and was one of the most highly rated cars in the executive class – no surprise given its refinement, good looks and cool. It’s not hard to see why the international awards continue to stack up and sales rise with the introduction of new body styles, powertrains and trim levels. Jeremy Hicks, Jaguar Land Rover UK managing director, said: “I am extremely proud of the design, engineering and manufacturing teams at Jaguar, for producing a range of cars that our customers adore.” PHOTOGRAPHY: PR (4) 74 j THE PERFORMANCE ISSUE

NEWS & EVENTS JAGUAR JOINS ROYALTY IN SUPPORT FOR INVICTUS GAMES Some 150 Jaguar employees volunteered their help at the recent Invictus Games championed by Prince Harry for wounded ex-service men and women from around the world DESIGN DIRECTOR SPEAKS AT HISTORIC ART GALLERY To celebrate the 60th anniversary of the D-Type – and his own birthday – Ian Callum, Jaguar’s director of design, presented a special lecture at the UK’s oldest art establishment, Dulwich Picture Gallery in London this summer Entitled Life in Design, the talk focused on the award-winning designer’s career and inspirations accompanied by a selection of Jaguar’s most famous vehicles – including 1950s C- and D-Type racers and the iconic 60s E-Type, right up to the brand-new F-TYPE designed by Callum himself – displayed within the gallery’s grounds. The Dulwich Picture Gallery was founded in 1811 and is acknowledged as England’s first purposebuilt art gallery. Designed by Sir John Soane it houses one of the finest collections of Old Masters in the country, so made for a wonderfully-fitting and unusual scene where visitors could view some of the world’s finest automotive designs alongside great works of art by the likes of Rembrandt, Gainsborough and Canaletto. As Ian Callum enthused: “I have long been a champion of world-class British design and I’m very excited to be able to present some of Jaguar’s most iconic cars including the new F-TYPE in front of Sir John Soane’s masterpiece. Just like Jaguar, Dulwich Picture Gallery is quintessentially British – the epitome of elegance, innovation and inspiration.” Held in September across major sporting venues, including the Queen Elizabeth Olympic Park in east London, the international sporting event was founded to harness the power of sport to inspire recovery. 14 nations were invited to attend including Afghanistan, Australia, Denmark, Germany, Iraq, UK and USA with participants competing in nine adaptive sports, from archery and athletics to swimming and wheelchair basketball. The Jaguar staff who took part made up roughly a quarter of the total 600 volunteers. They gained specialist training from the ‘Games Makers’ from the 2012 London Olympic and Paralympic Games and assisted competitors and their families and friends throughout the five-day event. As Simon Lenton, human resources director of Jaguar Land Rover, concluded: “The company has been inspired by the vision for the Invictus Games so we wanted to give some of our colleagues the chance to help deliver them”. THE PERFORMANCE ISSUE j 75

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Jaguar Magazine celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from beautiful design to cutting-edge technology.

In this issue, we explore the art of creativity from the Brazilian masters who devised the graceful art of Capoeira, to the Irish artists mixing new culture with old. You will also discover the creative line that links Victorian wallpaper to the iPhone. While the multi-talented actor and performer, Riz Ahmed, explains why it is the right time to reveal his true self to the world.


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