6 years ago

The DESIGN Issue

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CONTENTS DESIGN can be an overused word. Too often inserted in its slightly longer ‘designer’ form in front of all manner of products or places by the over-eager to suggest nebulous extra sparkle, such notional ‘designer goods’ have become, in the wrong hands, mere marketing clichés. All things are designed after all. Just not all of them very well. This issue celebrates more considered design, from superb Jaguars – which have always been known for their elegant forms – to innovative and original architecture, life-improving products inspired by the natural world plus a travel report from arguably the world’s most exciting design-led city. To keep things balanced, this issue also offers technology stories on emissions reduction and the brand’s impending launch into the future-focused world of all-electric motor racing in Formula E. And no issue of J-Magazine would be complete without beautiful photography of the expanding Jaguar range – in this edition with cars as artistic still life images in the studio, and also in dramatic motion. After all, testing the all-wheel drive range at speed illustrates that beauty alone is nothing without great function, in this case 18 characterful performance and capability. As always. 66 34 CONTRIBUTORS Greg Pajo splits his time between Austin, Texas and London, but is actually way more down to earth than that intro sounds. He takes photos for a host of clients and shot the stunning AWD story for J-Magazine in this issue. Given his hectic lifestyle the design he’d like invented soon would be a teleporting device or a gadget to keep his shirts free of wrinkles in transit Ben Barry knows a thing or two about driving and writing about performance cars for the likes of CAR and AutoWeek magazines, so was the perfect author for our demanding AWD story. The one gadget he’d like designed is a passport app for his smartphone, “so it would be one less thing to lose or get damaged on my work trips” Trent McMinn is an Australian decamped to London who takes portraits for Monocle, British Vogue and Wired Japan. For our lead story he captured the key designers and engineers that make Jaguar cars great. The one design he’d like to find is something that would “allow me to transport all my photography gear around town without breaking my back!” 6 j THE DESIGN ISSUE

16 50 58 08 Ignition In keeping with our design theme, we’ve rounded up some of the best-designed new products and spaces plus Jaguar news from around the globe 16 Motorsport: Jaguar joins Formula E Read our exclusive interview with team director James Barclay on Jaguar’s exciting all-electric race plans 18 Turning dreams into reality Making Jaguars beautiful and functional is a tough job enabled by designers and engineers in collaboration. J-Magazine highlights both in our 16-page cover story 34 Travel: Miami Nice We visit the sunny southern city rapidly transforming into America’s foremost centre for art and design 42 Infographic: The power of design Design doesn’t just make things look good, it can have major positive economic, health and safety impact too 44 Global design stars We spotlight how some of the leading luminaries from product design to architecture are changing our world 50 Classic adverts Let J-Magazine be your guide for a trip down memory lane to revisit some of Jaguar’s finest classic adverts 44 56 Profile: The man who saved Jaguar We talk to the thoughtful and humble Ratan Tata, the man who arguably saved the brand 58 Test drive: All-wheel drive & F-TYPE SVR Seeking out the best open roads in Wales we put Jaguar’s new all-wheel drive range – including the brand’s rather special first SVR sports car – to the test 66 Inspired by nature The need to evolve to survive has required the natural world to design many amazing things and processes. We highlight a few man-made designs inspired by it 72 Future power How Jaguar is reducing emissions on all fronts from petrol and diesel engines to future hybrids and electric 74 Me and my Jaguar To chime with our issue theme, we profile two different owners with decidedly artistic leanings 77 Last page: Behind the scenes Why photoshoots in deepest Wales are tricky and watching designers sketch is awesome... THE DESIGN ISSUE j 7

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Jaguar Magazine celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from beautiful design to cutting-edge technology.

In this issue, we explore the art of creativity from the Brazilian masters who devised the graceful art of Capoeira, to the Irish artists mixing new culture with old. You will also discover the creative line that links Victorian wallpaper to the iPhone. While the multi-talented actor and performer, Riz Ahmed, explains why it is the right time to reveal his true self to the world.


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