6 years ago

The DESIGN Issue

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DESIGN 1972 RACING PEDIGREE was a regular approach to selling road cars by the same brand. Below: This 1985 ad for XJ-S references the racing XJR-6 to great effect (with superb copywriting). By 2007 (right) the writing for the XK was racy in a different way, using the “Gorgeous demands your attention” strapline 1985 CONFIDENCE AND WIT played a big part in Jaguar’s promotions from the early 1970s as this 1972 advert begins: “Unless you’re seriously considering an XJ6 we strongly recommend against a test drive. It will spoil you for any other car”. WHERE 1960s ADVERTS WERE MORE RESTRAINED THE EARLY 1970s VERSIONS USED WIT TO GREAT EFFECT 54 j THE DESIGN ISSUE

2007 2014 JAGUAR CONTINUES its fine tradition of glamorous advertising for its current range, as this London jet-set scene featuring the F-TYPE R Coupé from the recent ‘Alive’ campaign perfectly illustrates THE DESIGN ISSUE j 55

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Jaguar Magazine celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from beautiful design to cutting-edge technology.

In this issue, we explore the art of creativity from the Brazilian masters who devised the graceful art of Capoeira, to the Irish artists mixing new culture with old. You will also discover the creative line that links Victorian wallpaper to the iPhone. While the multi-talented actor and performer, Riz Ahmed, explains why it is the right time to reveal his true self to the world.


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