6 years ago

The DESIGN Issue

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THE RELATIONSHIP BETWEEN DESIGN AND ENGINEERING AT JAGUAR IS A TWO-WAY CONVERSATION IAN CALLUM, DIRECTOR OF DESIGN F-TYPE SVR “The original clay had an upright shoulder all the way to the corner, almost vertical. We literally couldn’t manufacture that, it was beyond the laws of physics. The only way to wrap this bold corner was to progressively wind this plane from vertical [at the centre line] over into a 15-degree angle at each corner. It makes the angle more open, the radius bigger, but visually it still looks great, the definition isn’t lost” MARK WHITE, CHIEF ENGINEER, ADVANCED BODY

XF “We’re so used to Googling we expect every system to work the same. With our new infotainment system you can search a shop name, postcode and even have spelling mistakes. To put all of that into a car would require terabytes of data, but with a ‘cloud approach’ you can do it. You need a hybrid system, with the navigation info on the car, and ‘the cloud’ for traffic reports and other stuff. That way, if you lose connectivity you can still get from A to B” PETER VIRK, DIRECTOR OF CONNECTED TECHNOLOGIES & APPS XE “The vertical front grille, ‘sheer’ bonnet profile and the headlamps under that menacing brow are all fundamental to the XE’s front-end appeal and could easily have been compromised by safety requirements. But by working through, millimetre by millimetre, analysing the pedestrian wrap-over requirements and running numerous computer simulations, we delivered both the design vision and class-leading 5-Star Euro NCAP performance” WAYNE BURGESS, PRODUCTION DESIGN STUDIO DIRECTOR

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Jaguar Magazine celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from beautiful design to cutting-edge technology.

In this issue, we explore the art of creativity from the Brazilian masters who devised the graceful art of Capoeira, to the Irish artists mixing new culture with old. You will also discover the creative line that links Victorian wallpaper to the iPhone. While the multi-talented actor and performer, Riz Ahmed, explains why it is the right time to reveal his true self to the world.


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