6 years ago

The Blockbuster Issue

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World of Jaguar New tech

World of Jaguar New tech centres in the US, innovation in the Middle East and raving in Ibiza, it’s been a busy few months for Jaguar PORTLAND US JLR launched an ‘Innovation Incubator’ project this spring to support connected car and infotainment technologies, inviting US tech start-ups to pitch ideas. Over the next decade, JLR expects to work with up to 120 tech start-ups and has already added 50 more staff to its Portland R&D centre LONDON UK The XE was crowned Best Compact Executive Car at the Auto Express magazine awards, while the XF picked up the Design Award in June CALIFORNIA US Jaguar partnered with two top US design schools, Art Center College of Design Pasadena and Academy of Art University San Francisco, briefing students to design a 2030 model year halo sports car and 2+2 sports Coupé interior, with the celebrated concepts revealed in August LONDON UK Sir Bradley Wiggins hailed the Jaguar Pinarello Bolide HR as “the most aerodynamic track bike I’ve ever ridden” after beating by 1.5km the furthest distance cycled in an hour from a stationary start (the highly prestigious UCI hour record). He completed the 218 laps or 33.88 miles (54.52km) in early June at Lee Valley VeloPark within the 2012 Olympic site IBIZA Balearic Islands, Spain Competition winners from nine countries were sent on a glamorous Jaguar-backed VIP weekend in Ibiza at the end of August, where they met renowned DJ Armin van Buuren, drove the new XE and partied at local hot-spot Ushuaia. Groovy 70 j THE BLOCKBUSTER ISSUE

MAP UTRECHT Holland In late June, an F-PACE prototype supported Team Sky at the Tour de France Grand Depart with a cutting-edge bike-rack solution to optimise the quick-release of Team Sky’s Pinarello Bolide TT bikes CHINA Jaguar China filmed an exclusive new ad campaign with David Beckham at the wheel of the new XF this summer. It was shot at numerous locations, including Fen End, where this issue’s Group Test with the XE, XF and XJ also took place. Nice to know we share the same good taste (see p54) FRANKFURT Germany Jaguar’s hotly anticipated crossover, F-PACE, was revealed at the Frankfurt motorshow in September (alongside this issue of J-Magazine) SAUDI ARABIA, KUWAIT, LEBANON, THE UNITED ARAB EMIRATES Middle East Jaguar launched a film series across the Middle East this summer, talking cars, innovation, technology and design with leading architects, entrepreneurs and motivational speakers. Check it out on Jaguar’s Middle East Blog THE BLOCKBUSTER ISSUE j 71




Jaguar Magazine celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from beautiful design to cutting-edge technology.

In this issue, we explore the art of creativity from the Brazilian masters who devised the graceful art of Capoeira, to the Irish artists mixing new culture with old. You will also discover the creative line that links Victorian wallpaper to the iPhone. While the multi-talented actor and performer, Riz Ahmed, explains why it is the right time to reveal his true self to the world.


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