Views
1 year ago

JAGUAR MAGAZINE #07

  • Text
  • E
  • Arles
  • Gandy
  • Portland
  • Wang
  • Creativity
  • Jaguar
David Gandy and his XK120 charm London’s creative quarter | How charity In Place Of War channels creativity in conflict zones | Interior designer Joyce Wang shares the latest trends in luxury | Panasonic Jaguar Racing’s most successful year in Formula E | Meet Jaguar’s new design director Julian Thomson

BEYOND THE HORIZON Each

BEYOND THE HORIZON Each issue we ask an expert what their world will look like in 30 years This time: Fashion and clothing Illustration Bewilder Your designer shirt hasn’t been washed in six weeks. It’s still as fresh and clean as day one and all the time you’ve been wearing it it’s been cleaning the air in your home and boosting your immune system. When you feel like a change of style, you take it to a store where it is deconstructed and made into something new while you have a coffee. And there’s every chance it’s made of organic, living matter. Rewind 30 years to today and the fashion industry is a responsive machine, delivering ever-changing trends on demand. Yet in terms of sustainability, the clothing supply chain is leaking huge amounts of energy and creating mountains of waste. Now, innovative designers, tech startups and materials scientists are beginning to reinvent processes to create a fashion industry that will be unrecognisable in 30 years. To be desirable in 2049, clothing will need to perform on multiple levels: minimising energy consumption and waste, preventing pollution from entering water systems and being easily recyclable at scale. And, most importantly, all of these innovations will need to be available to everyone. ‘Sustainable fashion’ is an oxymoron; it is near impossible to achieve zero impact creating something new. But fashion innovators are beginning to think in a circular fashion, where items are made to be remade. One way to achieve this is to grow textiles from organic materials. By 2049, we may be producing cloth for fashion from bacteria and fungi. Designer Piero D’Angelo has already created biotech garments by encouraging the growth of lichen and slime mould. He believes that their properties, which include absorbing pollutants from the atmosphere, could be extracted for scalable use. They could also be used as early warning systems to tell the wearer of the presence of pollution in the air. Research is also being conducted into clothing that could become a delivery system for health and wellbeing benefits. The Skin II bodysuit by Rosie Broadhead and microbiologist Dr Christopher Callewaert uses probiotic bacteria to counteract odours and promote cell renewal. Due to the deodorising qualities, the garment requires infrequent washing, a practice that will become the norm in the future, saving water and lowering the global use of detergents. In Hong Kong, alt: is an experiential garment-togarment recycling store where textiles are broken down into fibres, reformed into new fabric, and then a new garment within four hours – a process the founders are “By 2049 we may be producing cloth from bacteria and fungi ’’ confident could be replicated at scale. The growth of electronic and mobile commerce is creating its own challenges and potential innovations. Augmented and virtual reality could solve the problem of excessive returns and create customisable and exact fits for future consumers pre-purchase. Disseminating these tools globally in partnership with brands could help to ensure that those at the lower end of the economic scale are included in the future of sustainable fashion. We don’t know what the clothes of 2049 will look like – that will be up to the creativity of their designers. But the materials, processes and functionality they will use to fuel that creativity are already taking shape, moving fashion towards an exciting, and sustainable, future. J Louise Stuart Trainor is a leading fashion industry forecaster, who spent ten years at global trends agency WGSN creating the renowned ‘Futurist’ report 78 / Jaguar Magazine

 

JAGUAR MAGAZINE

 

Jaguar Magazine celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from beautiful design to cutting-edge technology.

In this issue, we explore the art of creativity from the Brazilian masters who devised the graceful art of Capoeira, to the Irish artists mixing new culture with old. You will also discover the creative line that links Victorian wallpaper to the iPhone. While the multi-talented actor and performer, Riz Ahmed, explains why it is the right time to reveal his true self to the world.

© JAGUAR LAND ROVER LIMITED 2020

Registered Office: Abbey Road, Whitley, Coventry CV3 4LF
Registered in England No: 1672070


The fuel consumption figures provided are as a result of official manufacturer's tests in accordance with EU legislation.
A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.