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GO YOUR OWN WAY Because
GO YOUR OWN WAY Because every great journey takes a detour 2 Kerry Murphy Seeing double? A pioneer of digital haute-couture envisages a huge market Story Nathaniel Handy Imagery Henri Verhoef & Leroy van Drie As lines continue to blur between our digital and physical worlds, the ways we engage with art, culture and industry have also begun to shift. At the 2019 Ethereal digital technology summit, ‘Iridescence’, the world’s first digital-only blockchain garment, sold for US,500. While high-end digital 3D couture can be used to dress a virtual avatar of yourself, blockchain technology enables its encryption with a unique set of code, like cryptocurrency. This creates a true one-off – a digital collectible. “We don’t create physical clothing at all, only clothing for our virtual identities,” says Kerry Murphy, co-founder (with Amber Slooten and Kevin van Kleef) of digital fashion house The Fabricant, which collaborated with Instagram filter artist Johanna Jaskowska to create Iridescence. “Our customers want the ability to wear these clothes digitally, and content they can put on their Instagram,” he explains. But there’s another vital angle to virtual fashion: sustainability. Murphy, who grew up in Finland, recalls the impact a T-shirt-making workshop had on him: “There must have been ten kilos of textiles thrown in the corner. I asked, what’s going to happen to this? And they said, ‘Oh, we’re just going to throw it away’.” Digital clothing can shape the fashion industry by helping to combat the creation of waste. Curating yourself for the digital age has never been more purposeful. J 64 / Jaguar Magazine
Jaguar Magazine celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from beautiful design to cutting-edge technology.
In this issue, we explore the art of creativity from the Brazilian masters who devised the graceful art of Capoeira, to the Irish artists mixing new culture with old. You will also discover the creative line that links Victorian wallpaper to the iPhone. While the multi-talented actor and performer, Riz Ahmed, explains why it is the right time to reveal his true self to the world.
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