JAGUAR CELEBRATES UK’S

JAGUAR CELEBRATES UK’S SPECIAL SUMMER OF CYCLING WHEELS TURNING Ride out – Cowdray Park, West Sussex (main picture), a Ride Like a Pro competitor (below), a Jaguar XF and F-Type seen at Rudding Park (below left) and David Walsh in discussion with Peter Kennaugh in Belfast (below right). 2014 was a massive year for cycling in the UK, with these isles hosting the starting stages of both the Giro d’Italia and the Tour de France, with Jaguar involved all along the way through its sponsorship of Team Sky and also amateur cycling events as well. The opening stage of the Giro d’Italia was held in early May in Belfast, Northern Ireland. On the eve of the race itself Jaguar’s Charles Hurst dealership hosted 80 people for dinner including a Q&A with 2012 gold medal winning Olympian Peter Kennaugh (part of the Team GB pursuit foursome) and David Walsh, the chief sports writer for The Sunday Times, who signed copies of his new book Inside Team Sky on the night. Just under two months later, on July 5, the Tour de France also started its epic race in Britain, this time with a road stage between Leeds and Harrogate where Jaguar again took the opportunity to host an event at the picturesque Rudding Park, this time with up-and-coming Welsh cyclist Luke Rowe in conversation. Watching the memorable race take place in the amazing scenery of the Yorkshire Dales and at a later stage between Cambridge and London before the riders headed to France via the Eurostar cross-Channel train was a sight to behold. Spurred on by the professional cyclists’ exploits, Jaguar also launched its second Ride like Pro event where a number of dealers hosted 30-50-mile peloton rides for customers with a Sky-liveried Jaguar XF Sportbrake supporting their missions during the summer months. Dealer H.A. Fox in Guildford hosted its ride through the lovely Box Hill in Surrey while the Harwood Group of dealers used the leafy surrounds of Cowdray Golf Club in West Sussex as its cycling course. A few lucky entrants were picked out of a hat to contest time trials in a Grand Final this autumn and the top male and female from that event will then get the incredible opportunity to visit Team Sky’s winter training camp in Majorca in February 2015. All in all, a special summer of cycling. PHOTOGRAPHY :PR (6) 76 j THE PERFORMANCE ISSUE

NEWS & EVENTS Jaguar shone brightly at London’s Clerkenwell Design Week this year with a collaboration with Italian lighting experts Foscarini. The ruggedly industrial atrium of the Farmiloe building at the heart of the event was transformed by a dark grey F-TYPE Coupé with orange accents to match the colours of dozens of Foscarini’s Tuareg LED lamps cascading down from the third floor to meet at the car’s rear. The stunning ensemble suggested the latent power of the car and sparked conversation throughout the three-day design expo. Close by, a white F-TYPE was wrapped in vinyl featuring a design made up of bold charcoal strokes roughly accentuating its curves – the winning entry from a social media campaign to express ‘fearless design’. Fast becoming a fixture in the design world calendar, Clerkenwell Design Week has been sponsored by Jaguar for the last four years and for good reason. The central-east district of London has been associated with making things for hundreds of years – including watch-making, book-binding and silver-smithing – but in the last few decades it has become a major LIGHTING UP THE CLERKENWELL DESIGN WEEK hotspot for new creatives drawn to the area’s unusual variety of architecture and its well-connected locale. Indeed, Clerkenwell now boasts more architectural practices per square mile than anywhere else in the world (more than 200), numerous media and design businesses and 60-plus design showrooms including Vitra, Poltrona Frau and Knoll. To make the event more interactive, Jaguar also set up a ‘pop-up’ design studio on the third floor of the Farmiloe building where its top designers took sketch requests from visitors – from future potential LeMans winners to city mobility projects. The dimly lit factory space with angle poise lamps arched over the studious designers at their desks, created a truly unusual atmosphere and guests were given free access to walk among the tables and peer directly over the shoulders of the talented team, including Adam Hatton (exterior designer of the new XE, pictured below). As Jaguar’s advanced design director Julian Thomson, who compered the evening, concluded: “Jaguar is about design but our appeal is slightly different from the German marques so any opportunity to connect with our customers, particularly in London, is very appealing.” WIN ONE OF FIVE GOPRO CAMERAS WORTH £360 EACH What do you think of J-Magazine? Answer this simple question and others in our survey and you could be in with the chance of winning a GoPro Hero 3+ Black Edition www.jaguarsurveys.com/oct2014 THE PERFORMANCE ISSUE j 77