3 years ago


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PEOPLE The desire to document the minutiae of personal lives shows no signs of diminishing, whether that’s flying upside-down in a jet or a curious urge to film the inside of your dishwasher POSSUM KINGDOM LAKE, TEXAS, USA N 32º 56‘ 1.536” / W 98º 26’ 45.031“ Hugh Grandstaff performing aerobatics in a T-28B Trojan 32 j THE PERFORMANCE ISSUE

To see Jaguar F-TYPE-related GoPro performances search #In15Seconds on Instagram or YouTube PHOTOGRAPHY: HUGH GRANDSTAFF, ROBBIE CRAWFORD, NICK BYRNE, SAM GRAY, FRANCISCO GARZA, TRAVIS BURKE/GOPRO GOPRO-ENABLED: Inside a Californian wave, surf-skiing in Victoria’s Port Phillip Bay, Australia, the view from underneath a skateboard, a wet ride at Huasteca Canyon, Mexico and walking among dinosaur tracks within the 150-million year old dunes of The Wave, Arizona free hydration system], I wouldn’t have to keep getting up to refill my glass. My friends thought I was a nut, sitting at my desk with my CamelBak on. But they don’t tease me anymore...” His idea took off. In the beginning, Woodman financed his business by selling bead necklaces he imported from Bali out of his old VW bus. Later, his father, a Silicon Valley banker, injected a large sum of cash into the company so that Woodman could present the cameras at trade shows. From the outset, surfers on the West Coast bought the cameras in droves and the company grew. GoPro kept on releasing new models and the company thrived but Woodman refused to take on investors. He neither wanted foreign cash nor suits to run his company. Then in 2012, Woodman took on industry giant Foxxcon in spite of GoPro already turning over a very tidy 0 million-plus a month. Now a fifth of all camcorders sold in the US are GoPros and Woodman is one of the youngest self-made billionaires in the country. This incredible success story is based on the fact that GoPro covers so many important modern trends at once, notably fun seekers’ exhibitionistic tendencies. Today, all of snowboard legend Shaun White’s stunts can be watched online and due to a plethora of GoPros mounted to his car, viewers can ogle in awe and disbelief at French rally driver Guerlain Chicherit as he attempts to hurdle 100 metres over a ramp. By a seeming miracle Chicherit only suffers a few bruises. And not only daft athletes want to show off. The desire to document the minutiae of ordinary personal lives shows no sign of diminishing, whether it’s to show how much fun you had at Glastonbury or a curious urge to film the inside of your dishwasher (apparently many people do, and they’ll probably use a GoPro to do it). Another use (and useful market) is surveillance and security. Over the past few years GoPros have become standard in US police and military vehicles, and are increasingly used by cyclists and car drivers to record evidence in case of traffic incidents. GoPro kit is even playing a significant role in Hollywood film productions. All these trends help Woodman who can rightfully be hailed as a sympathetic genius. He enjoys his success, is still surfing (and regularly commanding his staff out to afternoon surf sessions too) and sometimes he flies off to the Sierra mountains to snowboard with friends – in his private jet, obviously. Only occasionally does his cool façade crumble. Describing his memory of Felix Baumgartner’s famous stratospheric jump to earth, Woodman confesses to man-tears. “I started crying when I saw that,” he says, his voice trembling. How was he able to view the incredible feat? Because Baumgartner was equipped with numerous GoPro cameras, of course. THE PERFORMANCE ISSUE j 33





JAGUAR MAGAZINE celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from seductive design to cutting-edge technology.

The latest issue features a range of inspiring people: from Luke Jennings, creator of Villanelle, one of the most interesting television characters in recent times, to Marcus Du Sautoy, who ponders whether artificial intelligence is on the brink of becoming creative. Out on the road, we visit the US to explore the foodie heaven of Portland in a Jaguar I-PACE, take a Jaguar XE to the south of France to get a photographer’s viewpoint of the charming town of Arles, and much more.

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