PEOPLE This is a story made in California. Everything the Golden State stands for is here: sun, high spirits, hightech and money – lots of money. The protagonist is a typical Californian, a 38-yearold golden boy who looks 28 and, in many ways, is still as crazy as an 18-year-old. It’s the story of Nicholas Woodman, the founder of the Action Camera GoPro brand and, according to Forbes magazine, “the world’s hottest camera-company.” Like many a success story, this one begins with a major setback. After college, where Woodman mainly distinguished himself through his notoriously good humour, he founded the online gaming platform funbug.com. At the time, old-economy money was being pumped into the exciting new world of digital but then the bubble burst. Funbug went bust and with it .9 million of investor money. Today, he’s more laid-back: “The Funbug idea was good, but there were no social networks at the time.” His dream of a start-up was shattered. Woodman was well aware he would now have to start working a normal, middle-class job. To clear his head, at age 26, he set out on a five-month surf trip where he came across an age-old surfer problem. Surfers love to see pictures and films of their surfing, “but no surfer wants to be the cameraman, especially when the waves are good,” says Woodman. On the beach in Australia, he came up with the answer. The surfer’s audacity comes across just as well when the surfer takes his or her own pictures. While travelling he started working on his first prototype. He put a cheap disposable camera in a waterproof casing, attached it to his forearm with Velcro and dived into the waves. The resulting images were far from professional; they were out of focus and the details random. Yet the pictures were alive, depicting the surfer’s adrenalin. Most important, the pictures were from the point of view of the surfer, like from inside a wave tunnel. Woodman knew this idea had good prospects. “That is how inspiration works”, he says. “Had I been desperately looking for a business idea, I would have never found one. I stopped worrying and did what I loved most. So, the idea came to me”. Back in California, Woodman knew he was not going to look for a job. He holed up at a beach house and worked on his first prototypes, sewing, glueing, drilling and experimenting with various cameras, lenses and straps. The following story illustrates how hard he worked. “I drink a lot of water, way more than most people and I realised if I wore my CamelBak [the hands- NICHOLAS WOODMAN Nationality: American Age: 38 Job: GoPro founder Other interests: Surfing and snowboarding 30 j THE PERFORMANCE ISSUE
While travelling Woodman started working on his first prototype. He put a cheap disposable camera in a waterproof casing, attached it to his forearm with Velcro and dived into the waves PHOTOGRAPHY: BLOOMBERG/GETTY IMAGES, JOREN VAN SUYLEKOM/GOPRO ST JOUIN BRUNEVAL, NORMANDY N 49°, 38’, 31.52”/ E 0°, 9’, 47.631” Joren van Suylekom with the world at his feet THE PERFORMANCE ISSUE j 31
JAGUAR MAGAZINE celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from seductive design to cutting-edge technology.
The latest issue features a range of inspiring people: from Luke Jennings, creator of Villanelle, one of the most interesting television characters in recent times, to Marcus Du Sautoy, who ponders whether artificial intelligence is on the brink of becoming creative. Out on the road, we visit the US to explore the foodie heaven of Portland in a Jaguar I-PACE, take a Jaguar XE to the south of France to get a photographer’s viewpoint of the charming town of Arles, and much more.
David Gandy and his XK120 charm London’s creative quarter
| How charity In Place Of War channels creativity in conflict zones
| Interior designer Joyce Wang shares the latest trends in luxury
| Panasonic Jaguar Racing’s most successful year in Formula E
| Meet Jaguar’s new design director Julian Thomson
Often provocative, always creative: meet graphic designer Stefan Sagmeister
| The British woodcrafters bringing a new dimension to an age-old skill
| Sample Paul Pairet’s Michelin-starred culinary delights in Shanghai
| See how Iris van Herpen is redefining fashion technology
| Time-travel to the futuristic city of Seoul
Discover a different side to Eva Green
| Will your next taxi be a self-driven Jaguar I-PACE?
| What it takes to break a lap record at the Nürburgring Nordschleife
| The petrolheads racing in Jaguar’s new all-electric race series
| Up close with the latest special edition of the XE and XF: the 300 SPORT
A charged-up drive of the New All-Electric Jaguar I-PACE in Portugal’s Algarve
| The inside line on the creation of the revolutionary I-PACE
| Reinventing a classic: meet the E-type Concept Zero
| Fifty years of the iconic XJ saloon
| Exclusive interview with tennis star Johanna Konta
| Can supercomputers revolutionise art?
The latest issue introduces our new ‘cub’, the E-PACE compact practical sports car, which is already turning heads on the street. As we commit to electrifying every new Jaguar from 2020, we explore how pushing boundaries on track helps develop our sports cars, from writing motorsport history at Le Mans, to taking on the Nürburgring with the extreme XE SV Project 8 and being at the very cutting edge with the FIA Formula E Championship.
In this issue, we introduce a fresh new addition to the Jaguar family with the launch of the E-PACE. F1 racer Romain Grosjean reveals his passion for Jaguar while the Panasonic Jaguar Racing Team give an insight into their preparations. Plus, we get to grips with the fast-paced sport of drone racing and spend a unique day with the XF Sportbrake.
In this issue we return to top level motorsport but not in a conventional way, and by doing so accelerate the development of electric powertrains. In tandem, we introduce our Jaguar I-PACE Concept vehicle - a revolutionary new model available to reserve now for delivery in 2018.
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