In this issue we return to top level motorsport but not in a conventional way, and by doing so accelerate the development of electric powertrains. In tandem, we introduce our Jaguar I-PACE Concept vehicle - a revolutionary new model available to reserve now for delivery in 2018.
8 THEJAGUAR The Diary SPRING/SUMMER 2017
January BOWIE, ONE YEAR ON “David Bowie has been with me a lot these past 12 months,” says Jaguar Director of Design Ian Callum. “All my life — personally and professionally — I took from Bowie a sense of optimism, a belief that you can always create something different, something new. I get asked ‘Is car design art or is it traditional design?’ a lot. I believe the answer is ‘art’. Car design requires a knowledge of sculpture and form; it requires you to wear your heart on your sleeve; and, yes I think it requires a degree of self-indulgence. It might just be a car, a commodity, something that’s going to be replaced ten years from now and not cherished in the way you might an old vinyl record but you’re nonetheless always aspiring to try to get that next level, a level you didn’t think was possible. At Jaguar we were deep into the development of the I-PACE Concept when we heard the news of Bowie’s death and it resonated deeply with the team as it did around the world. Bowie had an ability to make music that was not only fresh and new, but music that was melodic and enjoyable also. For me his life was less about how he challenged the status quo but the way he did it. You didn’t need to find a place in your heart for his music, it was already there. Beautiful, good and different is a hard act to pull off but that’s what Bowie did. At its best Bowie’s music feels like the planets aligning.” PHOTOGRAPHY: DUFFY ARCHIVE & DAVID BOWIE ARCHIVE, GETTY IMAGES (3) 5th January CES 2017 Looking for inspiration in 2017? Why not join the innovation community peddling their wares at the CES (formerly the Consumer Electronics Show) in Las Vegas from 5-8th January. For the first time Jaguar will be present and for two very good reasons. I-PACE and I-TYPE will debut in the Nevada desert. For more information on the CES check here: ces.tech 50th Anniversary “BLOW-UP” London in the swinging sixties was sexy and scandalous in equal measure. Blow-Up, the 1966 film by Michelangelo Antonioni released 50 years ago this month, managed to capture both sides of life in the city with aplomb. Its lead character, played by David Hemmings channelling David Bailey, is still memorable today. 19th January MUSCAT FESTIVAL, OMAN Oman’s largest cultural event returns for its 17th edition, highlighting the sultanate’s vibrant creative industries. A colourful, multicultural celebration of all things Omani, the festival spreads its way across the sultanate, with events focused on the beautiful Naseem Gardens and the glorious Amerat Park. muscat-festival.com THEJAGUAR 9
Jaguar Magazine celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from beautiful design to cutting-edge technology.
In this issue, we explore the art of creativity from the Brazilian masters who devised the graceful art of Capoeira, to the Irish artists mixing new culture with old. You will also discover the creative line that links Victorian wallpaper to the iPhone. While the multi-talented actor and performer, Riz Ahmed, explains why it is the right time to reveal his true self to the world.
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The fuel consumption figures provided are as a result of official manufacturer's tests in accordance with EU legislation. A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.