2 years ago

The DESIGN Issue

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DESIGN 1972 RACING PEDIGREE was a regular approach to selling road cars by the same brand. Below: This 1985 ad for XJ-S references the racing XJR-6 to great effect (with superb copywriting). By 2007 (right) the writing for the XK was racy in a different way, using the “Gorgeous demands your attention” strapline 1985 CONFIDENCE AND WIT played a big part in Jaguar’s promotions from the early 1970s as this 1972 advert begins: “Unless you’re seriously considering an XJ6 we strongly recommend against a test drive. It will spoil you for any other car”. WHERE 1960s ADVERTS WERE MORE RESTRAINED THE EARLY 1970s VERSIONS USED WIT TO GREAT EFFECT 54 j THE DESIGN ISSUE

2007 2014 JAGUAR CONTINUES its fine tradition of glamorous advertising for its current range, as this London jet-set scene featuring the F-TYPE R Coupé from the recent ‘Alive’ campaign perfectly illustrates THE DESIGN ISSUE j 55





THE JAGUAR magazine celebrates the art of performance with exclusive features that inspire sensory excitement, from dynamic driving to seductive design and cutting-edge technology.

Led by an exclusive and insightful interview with unconventional actor and Jaguar campaign star Eva Green, this issue is full of Jaguar spirit. See the Jaguar XE 300 SPORT and XE SV Project 8 unleashed on the volcanic slopes of Sicily, go behind the scenes of setting two world records, look ahead to the Jaguar I-PACE eTROPHY Championship season debut, learn the secrets of thrill-making from three renowned proponents of the art, and much more.

The Library

The JAGUAR #03
The Jaguar #02
The Blockbuster Issue


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