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The DESIGN Issue

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DESIGN

DESIGN 1972 RACING PEDIGREE was a regular approach to selling road cars by the same brand. Below: This 1985 ad for XJ-S references the racing XJR-6 to great effect (with superb copywriting). By 2007 (right) the writing for the XK was racy in a different way, using the “Gorgeous demands your attention” strapline 1985 CONFIDENCE AND WIT played a big part in Jaguar’s promotions from the early 1970s as this 1972 advert begins: “Unless you’re seriously considering an XJ6 we strongly recommend against a test drive. It will spoil you for any other car”. WHERE 1960s ADVERTS WERE MORE RESTRAINED THE EARLY 1970s VERSIONS USED WIT TO GREAT EFFECT 54 j THE DESIGN ISSUE

2007 2014 JAGUAR CONTINUES its fine tradition of glamorous advertising for its current range, as this London jet-set scene featuring the F-TYPE R Coupé from the recent ‘Alive’ campaign perfectly illustrates THE DESIGN ISSUE j 55

 

JAGUAR

JAGUAR MAGAZINE #07

 

JAGUAR MAGAZINE celebrates creativity in all its forms, with exclusive features that inspire sensory excitement, from seductive design to cutting-edge technology.

The latest issue features a range of inspiring people: from Luke Jennings, creator of Villanelle, one of the most interesting television characters in recent times, to Marcus Du Sautoy, who ponders whether artificial intelligence is on the brink of becoming creative. Out on the road, we visit the US to explore the foodie heaven of Portland in a Jaguar I-PACE, take a Jaguar XE to the south of France to get a photographer’s viewpoint of the charming town of Arles, and much more.

The Library

JAGUAR MAGAZINE #07
THE JAGUAR #06
THE JAGUAR #05
THE JAGUAR #04
The JAGUAR #03
The Jaguar #02
THE JAGUAR #01
The Blockbuster Issue

© JAGUAR LAND ROVER LIMITED 2016

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