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The DESIGN Issue

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The

The power of design before and after From economics to sport and health to safety, we look at how good design has changed the world INFOGRAFIC: Peter Stadden RESEARCH: Carmen Safdari & Guy Bird 1 CULTURE: MIAMI DESIGN DISTRICT (est. 2007) 2 The part of Miami now defined as the Design District was previously a run-down area only known for a few furniture stores. In 2016 it’s a booming arts destination BEFORE 0 Art galleries, cafés and fashion stores AFTER 160 Art galleries, cafés and fashion stores ECONOMICS: APPLE (pivotal year 1997) 1997 was the year Steve Jobs returned to Apple as CEO and Jonathan Ive was promoted to senior vice president of industrial design. As the world bought its iMac, iPod, iPhone and iPad products the firm’s market capitalisation rate hasn’t looked back STEVE JOBS JONATHAN IVE 6bn 2016 bn 1998 2016 1987 1997 42 j THE DESIGN ISSUE

3 SPORT: 4 BIGGER TENNIS RACKETS (late 70s) Replacing wood with synthetic materials enabled rackets to get bigger and lighter to improve topspin and the game’s speed and skill HEALTH: AUTOMATED EXTERNAL DEFIBRILLATOR (AED) (1990*) *Portable defibrillators were designed in the 1960s but weren’t in common use until much later. By 1990 they were fitted to all frontline ambulances in the UK Survival rates for out-ofhospital cardiac arrest With AED 50% Without AED 14 % up to the late 70s 9 x 27” 200 rpm topspin 5 TOURISM: GUGGENHEIM MUSEUM BILBAO 6 (opened 1997) This northern Spanish city was a very minor tourist destination before its council and local sponsors invested in a stunning art museum by world-renowned architect Frank Gehry. Its economic transformation was so great it has coined the phrase “the Bilbao effect” = 25k visitors SAFETY: SEAT BELTS (first 3-point harness made standard in 1959) Up to 75% reduction in fatality risk for REAR seat passengers 1000 rpm +500% to p spi n 1992 - 100k post 1970s 10 x 27” OPEN! 1m lives saved since 1959 1997 - 300k 2006 - 1m Up to 50% reduction in fatality risk for FRONT seat passengers THE DESIGN ISSUE j 43

 

JAGUAR

THE JAGUAR #04

 

THE JAGUAR magazine celebrates the art of performance with exclusive features that inspire sensory excitement, from dynamic driving to seductive design and cutting-edge technology.

In the latest issue of The Jaguar magazine, we tour beautiful Portugal in the game-changing New All-Electric Jaguar I-PACE, and learn what it took to build this truly desirable electric vehicle by interviewing the key players involved in its creation. The themes of cutting-edge innovation continue as we get a first look at a classic E-type with a difference, and explore the latest trends in creative artificial intelligence and smart home technology. Get an insight into the world of high performance through our interviews of Formula E racing driver Nelson Piquet Jr. and tennis star Johanna Konta, and join us for visceral thrills as we hit the Jaguar Ice Academy’s Arctic tracks along with some unusual passengers.

The Library

THE JAGUAR #04
The JAGUAR #03
The Jaguar #02
THE JAGUAR #01
The Blockbuster Issue

© JAGUAR LAND ROVER LIMITED 2016

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A vehicle's actual fuel consumption may differ from that achieved in such tests and these figures are for comparative purposes only.